 InsideAssociation
is an agent-based
association simulator, allowing users to understand how
the different parts of an association work together to add
members, retain members, and spread the association's message.
Each person is represented by an independent agent, which
looks like a circle above a bar. The circle acts as a countdown
timer until the end of the person's membership in the association,
and the bar indicates level of recent interest in the association
and its message.
In the example below, we are just starting a new simulation,
and the Membership department is reaching out with a 60
day renewal reminder to one person, and a 120 day renewal
reminder to another person. In a few clusters of agents,
there is some socializing going on. |
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| In
the picture below, we have moved to a point in the yearly
cycle where the conference department is sending out a "conference
preview" to both members and nonmembers, and the Publications
department is sending out monthly journals just to members.
While all this is going on, people are still socializing
in groups, and the boost in recent interest in the association,
by both the conference preview and the monthly journal,
is shared among the group. |
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Below,
we're a little later into the yearly association cycle,
and a conference is taking place over four days. Conferences
are times of intense networking and reinforcement of the
association's message among the attendees. You can see
all this networking going on in the "conference hall"
and you can see that everyone is getting all "charged
up" by the high reading on their green bars.
As soon as the conference is over, people return to their
homes and schools and their enthusiasm charges up those
who are around them.
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Click to join association_simulation
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