Racine Floral Company

Sunday Sale on Potted Plants 50% Off No Delivery Under $1.00. Racine Floral Company, 1940 Asylum Avenue
June 13, 1908. Racine Floral Company. 1940 Asylum Avenue (now Taylor Avenue).
FLORAL FIRM'S OPENING SOON POTTED PLANTS AS SOUVENIRS FOR ALL VISITORS. Distinct Innovation Will Be the Taking Complete Charge of Decorating for Weddings, Parties, Etc.—Four Large New Greenhouses Erected. The Racine Floral company which last spring purchased the old Fidler property and greenhouses on Asylum avenue and announced its intention of equipping the property into one of the most up to date greenhouses in the state, certainly has made good its promise. That the proprietors have a firm belief that a modern plant will prove a profitable business undertaking is apparent from the thousands of dollars worth of improvements they have put into the property. Few people who admire beautiful flowers have had any conception of the vast amount of labor entailed in the nurture and growth of the plants on a large scale. It will pay every lady and gentleman in Racine who have a taste for horticulture to visit this greenhouse on Asylum avenue. They may be sure of a cordial welcome and the sight of thousands of roses, carnations and other of nature’s choicest flowers in bloom, filling the air with their delicate fragrance ought to be compensation sufficient for those who make the visit. Four Large Greenhouses. The plant which has been entirely rebuilt and remodeled consists of four large new greenhouses, each containing six long beds. Two of the houses are devoted entirely to carnations, over 3,000 plants all told. Two more are given over to the culture of roses, of American beauties and nearly every variety known to the florist. Here are nearly 4,000 plants and the fragrance from the thousands of buds makes one reluctant to break away. A fifth house is devoted to chrysanthemums, geraniums and assorted plants, and the sixth house the palms, ferns, and tropical plants. Here also are the Holland bulbs and Dutch bulbs. Everything about the houses is modern and every arrangement has been made for the most convenient method of handling the business. Under Expert's Supervision. The growing and gardening is under the supervision of Mr. Paul Bork, an experienced gardener and landscape artist. Mr. Bork was for seven years superintendent of the green house at Oak Grove cemetery at La Crosse and it was he who laid out the beautiful cemetery and park. Later he was foreman at the Evanston greenhouses for John Wyland, one of Chicago’s leading florists and wholesale growers and later was in business for himself. It is Mr. Bork’s intention next season to lay out the grounds about the Racine Floral Co.’s plant into the most attractive garden in this section. One innovation so far as Racine is concerned which the Racine Floral Co., is to undertake is the complete charge of floral decorating for weddings, parties, etc. This department of the business will be under the supervision of Mrs. E. Miller who for several years was in charge of the decorating at Hotel Pister. That Racine society people will appreciate this new departure goes without saying. To Give Ideal Display. In about a week the Racine Floral Co., will open their city office at which time it is intended to give those unable to visit the greenhouses an ideal display. Souvenirs in the form of potted plants will be given to the visitors on their opening day. The exact time and place will be announced later. That Racine people will welcome the advent of this modern up to date plant and show their appreciation by a liberal patronage is a foregone conclusion. Meanwhile callers at the greenhouses will be cordially welcomed and shown the most attractive greenhouses in this section. Racine Daily Journal, September 18, 1908.
Racine Daily Journal, September 18, 1908.
Racine Daily Journal, June 28, 1911. Janes Company Secures Sixth Street Property. Another important real estate transfer took place today when the D. G. Janes company bought the property occupied by the Racine Floral company, 219 Sixth street. The consideration is private. It is understood that the Janes company intend to erect a large and modern building in the near future, with offices on the upper floors.
Racine Daily Journal, June 28, 1911. Janes Company Secures Sixth Street Property.
Miss Ruth Spring, who is to become the bride of Erwin Sorensen, aviation cadet now at Garden City, Kans., was the guest of honor at a shower given Friday evening in the recreation room at the home of Miss Joyce Perkins, 1629 College avenue. Co-workers at the Racine Floral company, where Miss Spring has been employed for the past five years, gave the party at which there were fortune telling, games, music, and Halloween refreshments. Racine Journal Times, November 1, 1943.
Racine Journal Times, November 1, 1943. Shower for Miss Ruth Spring by Co-Workers at Racine Floral Company.
CLARISSA GARZA PHOTOS, CLARISSA.GARZA@JOURNALTIMES.COM Hilary and Mark Krejcha have been running Millers Flowers their entire adult lives – and they “still enjoy it too much” to retire. All in the family 3 generations, 116 years at Millers Flowers CLARISSA GARZA clarissa.garza@journaltimes.com RACINE — Millers Flowers, 219 Sixth St., which recently celebrated 116 years in business, has been in Hilary Krejcha’s family for three generations. Her grandmother, Ethel Miller, opened the shop in 1908 and her father started running the business in the 1930s. Hilary Krejcha and her husband, Mark Krejcha, have been running the family business their entire adult lives. While the first official day of business at the flower shop is unknown, Millers Flowers’ anniversary is celebrated each year on Ethel Miller’s birthday, Oct. 27. The Millers In the early 1900s, Hilary Krejcha’s grandparents moved to Milwaukee from Stevens Point, and her grandmother, Ethel Miller, or “Grandma Miller,” started to work at a carriage trade flower shop, which “serviced all the fine families” in Milwaukee, and then started working at The Pister Hotel. After Grandma Miller moved to Racine and opened Racine Floral Company, she became involved in the community through her loyal customers at the shop. In 1915, she took down her storefront and built the current three-story structure that’s seen today. She later added “The Millers” to the “Racine Floral” sign and changed the name to “Millers Flowers” in the 1930s, Hilary Krejcha said. Robert and Ethel Miller in their best clothes, for perhaps their wedding photo, according to Hilary Krejcha. Hilary Krejcha’s father, Bob Miller, started learning the family business in the late 1930s when Ethel Miller developed cancer. By the time his mother passed away in 1945, Bob Miller had developed a reputation as the neighborhood florist. Please see MILLERS, Page B2 Racine Journal Times, February 4, 2024.
Racine Journal Times, February 4, 2024. All in the Family. Racine Floral Company. Millers Flowers.
Racine Journal Times, February 4, 2024. All in the Family. Racine Floral Company. Millers Flowers. Part 2.